If you are an entrepreneur (and authors totally count), then chances are you have wondered about balancing your self-promotion with providing value-add content to engage, motivate and inspire your followers (leading to sales).
I view self-promotion as commercials. If you really like a show, you’ll be okay with the occasional interruption. However, if the only content someone provides is commercial after commercial, then chances are you’re going to turn the channel. Continue reading “Balancing your self-promotion”